glo Foundation Guide: Colour Matching

With millions of skin tone colour variations in the world, sometimes the perfect colour foundation for your skin tone can’t be bought directly off the shelf. Thus, it may be necessary to mix colours to achieve a better colour fit and when needed, one may have to mix colours and formulas to obtain the perfect shade. Below we teach you the techniques in foundation colour matching, to help you create the perfect shade for your skin!

Warming & Cooling: Balancing colour with powder & bronzer

When to warm-up a foundation: If after a foundation application you find your face to be too pale, grey or splotchy, you may need to add a warm powder. To do this, add a powder which is one or two shades darker or use Bronze and this should help to even out your complexion.
When to cool a foundation: If after a foundation application you find your face has become too orange or yellow, you may need to add a cooler powder. Your best option is to dust the face with a lighter, more beige-coloured shade to dilute your skin shade.

Formulas: Foundation colour matching between different formulas

Different skin types need different types of foundation formulas. You may find that a different formula is better for your skin, and as a result discover that the colour between formulas can alter slightly as well. For example, Pressed Bases differ from Loose Bases in that they contain binders to ‘press’ the minerals together. These binding ingredients are benign and do not alter the effectiveness of the makeup or cause any more or less reaction to skin afflictions. They do, however, alter colour just slightly.  Thus, the glō∙minerals Loose Base is one shade darker than the Pressed Base (i.e. if you are ‘golden medium’ in Pressed Base, then you are ‘golden light’ in Loose Base).

Application Technique: Finding the right colour

Often you will find that your face does not match your neck in colour. Your face tends to be slightly darker in shade due to being more frequently exposed to natural sunlight. Consequently, when selecting a foundation colour you need to find one that bridges this difference. If done properly, you will never have to worry about the dreaded foundation mask/line. The best places to test foundation colours are across the neck and jawline.

foundation colour matching guide


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